Thursday, June 23, 2011

Content Optimization Tips for your website!


Content optimization is a part of on page optimization. Content optimization basically concerns with the content of your site, how you can make it more attractive, user friendly and search engine friendly? You can divide the content optimization process in the following sub processes.
-Duplicate Content Optimization
-Hidden Content Optimization
-H1, H2 Tag Optimization
-Keyword Density of Content
-Keyword Formatting in Content
-Internal linking with Keywords

Duplicate Content Optimization:
Duplicate content is not good from SEO of View. Content is the King. So be careful while targeting the content for your site. Content must be unique and should be effective enough to attract visitors and help in reducing bounce rate.

Hidden Content Optimization:
Hidden content is not good from SEO point of view. Hidden content means white text in white background and any other techniques generally used for increasing keyword density of the page and not visible to visitors.

H1, H2 Tag Optimization:
The Heading tag should be used in your content. As it is a general prospective to highlight the content niche in a heading. It is good for your content and don't forget to include keywords in the content.

Keyword Density of Content:
Keyword Density of your content should be in between 2-5%. Do not unnecessarily stuff keywords in the content. It may result into poor user experience.

Formatting of Content:
Formatting of your content should be perfect as it is a general techniques to impress the visitors. Keyword in your content should be properly highlighted with the help of and tags.

Internal linking through keyword:
It is a good technique to inter link all the pages within your site through keywords. It results into easy navigation structure and good from seo point of view.

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