A Panda Update Coming This Friday Or Monday

Google’s head of search spam, Matt Cutts, announced new updates with Google’s Penguin and Panda algorithms and new link network targets in 2013. Matt announced this during the SMX West panel, The Search Police.

Significant Penguin Update

 

Matt said that there will be a large Penguin update in 2013 that he thinks will be one of the more talked about Google algorithm updates this year. Google’s search quality team is working on a major update to the Penguin algorithm, which Cutts called very significant.

The last Penguin update we have on record was Penguin 3 in October 2012. Before that, we had Penguin 2 in May 2012 and the initial release in April.

So, expect a major Penguin release that may send ripples through the SEO industry this year.

A Panda Update Coming This Friday Or Monday

 

Matt also announced there will be a Panda algorithm update this coming Friday (March 15th) or Monday (March 18th). The last Panda update was version 24 on January 22nd, which is one of the longer spans of time between Panda refreshes we’ve seen in a long time.

Another Link Network Targeted

 

 

Matt Cutts confirmed that Google targeted a link network a couple weeks ago, and said Google will go after more in 2013. In fact, Matt said that they will release another update in the next week or two that specifically targets another large link network.

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What are the latest Google updates coming in the year 2013 ?

2012 is no doubt a very difficult year, especially for the SEO industry, Google dropped a bombshell in the form of update algorithms for countless web cleaning. The Panda and Penguin updates sent shock waves in the online world by punishing websites that provide value to the user and contain duplicates. Attention shifted to the websites that contain unique high quality content is not stuffed with keywords. Now, the question will inevitably arise in your mind is what is the possibility of development or changes the search engine giant will come up with in 2013? If you want to keep your dreams and maintain high rankings to ensure that the 2013 success, then here's a variety of things you might expect from Google this year:
Guest Post
The main concept of guest posting is to publish an article or blog on other websites or blogs of the same niche. It helps you to increase the number of visitors to your website and also extend followers. However, you should be a little more careful when posting content on other blogs. This is because, there are countless guest posting spam on the web and publishing articles in the post will affect the ranking of your website. Google, do not give any weightage to spam posts as they are seen as a means to manipulate search engine results. So, in 2013, make sure that you send good content posted on the site are qualified to remain unaffected from any Google update.
Social Media Presence
In 2013, SEO will be largely determined by the social network. Most companies will have to devote their attention to creating a good social media presence, if they want to improve their site ranking. Utilizing a variety of popular social sites like Facebook, Google +, MySpace, LinkedIn, etc. for sharing content will be greatly important. Popularity business or on social networking sites will surely go a long way in determining their rankings as far as the search engine giant is concerned.
It is certainly very difficult to come up with exactly the reason why I give prominence to the social media presence of a website. According to many experts, in the latest update of Google, a lot of value will be given to sites that exist in a social network with the primary objective to provide a major boost Google+. There is also the possibility that in 2013, Google can continue to develop into a valuable social network for the SEO industry.
Author Rating
Google's latest update is expected to come in 2013 are ranked authors. The bloggers will be rated by considering various factors such as domain expertise, industry knowledge, etc. This indicates that the quality of the content posted by the author are highly ranked will be given a lot of advantages in the rankings. The content associated with your Google+ profile bloggers will further improve the search results of the website.
Therefore, there are many other unexpected developments by Google. In this situation, it is very important that the SEO industry must prepare for the challenges that lie ahead in 2013.

Google Partners With Yahoo To Take Up Contextual Ads Together

The news is finally out. Yahoo has signed a contextual advertising deal with search engine giant Google. Yahoo declared that it will allow Google to display its AdSense and AdMob ads on Yahoo and its affiliated websites. As soon the news struck on the floor, Yahoo's share inflated over 1.5% in after-hours trading.

BEFORE GOING IN THE DETAIL, LET ME RECALL A BRIEF DEFINITION OF CONTEXTUAL ADVERTISING

“Contextual Advertising is a kind of targeted advertising where an advertiser displays an ad on a web page in co-relation with the content published on the page.”

WHAT THIS DEAL IS ALL ABOUT:

This milestone partnership is all set to write a new business association between two biggiesYahoo and Google. Although, neither of two has disclosed their revenue ratio for the ad agreement, experts believe that a whopping 68% of total revenue will come from the owners who display the ads. Let me point out the salient features of this tie-up :

    * The partnership will be designed around the sharing of resulting ad revenue
    * This $800 million deal for Yahoo has been consented for 4 years.
    * The deal is non-exclusive in nature that means Yahoo will continue displaying ads of Bing and other providers.
    * The deal will serve ads that are relevant and related to the content on a particular site.
    * It will serve Google's ad programs for both computers and mobile devices.
    * These ads will include Finance, Sports and News sites of the Yahoo.


A WIN-WIN SITUATION FOR GOOGLE AND YAHOO:

The alliance will be a turning point for both the players in the market. Experts however believe that Yahoo can yield more fruits than Google as Yahoo's deal with Microsoft's Bing didn't turn up well as expected. Pointed below are the business advantages that Google and Yahoo expects to clinch out of the deal.

WHAT YAHOO GETS:

    * An access to Google’s Adsense to advertise on search and content sites
    * Revenue between $250 – $400 million in cash flow
    * Better prices for its ads to capture the market cap
    * A considerable expansion in its reach
    * An opportunity to offload unsold inventory


WHAT GOOGLE GETS:

    * Google ads will now appear on various Yahoo properties
    * Additional space to display its ads and increase its advertising revenues
    * Increased exposure for its ads
    * Google's average price for search ads will be escalated


Although and as expected, this news has opened the can of speculations, experts believe that it will take two to three months to clear the real picture.

 

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