SEO is a complex and ever changing science on the Internet.

Search engine optimization is a complex and ever changing science on the internet. While certain things never seem to change about ranking high in the search engines, others simply never stop changing. These days, there are really only a handful of reliable methods for ranking high in the search engines, and it is something that you will see website designers and internet marketers raving about. Overall, the most important ingredients to a powerful search engine ranking can be summed up in three words: keywords, content and backlinks.

Keywords means having your website littered with keywords relevant to your niche. If you are in the Internet marketing niche, this means having tons of words such as web traffic, blogging, article writing, e-books and SEO all over your website. It pays to organize these with h1 tags and articles devoted to various elements within your niche and keep everything tied into specific layers that are easily accessible and organized so the search engines can crawl them effectively without having to scatter all over the place in order to find relevant keywords.

Next we have content. Content and keywords essentially function as one in the same entity on your website, but content is more pertaining to a significant quantity of information rather than just specific keywords. If you just spilled a bunch of important keywords onto a page, it would get indexed poorly as it would get downgraded by semantic indexing for having bad language syntax. However, having real content such as articles, blog entries and videos will improve your search engine rankings so long as you have quality content with a 2-3 percent keyword density for essential keywords within your niche. Best way to do this is to maintain a blog and article marketing campaigns. These both get you referenced quickly by the search engines due to backlinks in directories and quality fresh content as a bonus incentive to visitors increases relevancy ratings on Google.

Finally you have backlinks. Backlinks more or less consist of around 80 percent of the battle when it comes to search engine optimization. Google and other major search engines want to see that your site is being referred to by a number of other relevant sites on the internet within your niche. This improves your image in the search rankings and communicates to Google that the content on your site is relevant and compelling to readers interested in your topic. All of this spells success for your ratings on Google. To get lots of back links, upload profiles and articles to directories and social bookmarking sites using SEO software such as SENuke. This will create tons of high page rank back links and improve your Google image. If you do not have access to this kind of software, you can always outsource it to freelance SEO specialists on sites such as Warrior Forum or eLance.

Article Source: http://EzineArticles.com/3925056

Google Adding New Spam Warnings In Webmaster Tools

Google is sending new warnings to webmasters when it suspects the sites may have spam-related problems that need to be addressed. 

Over at Search Engine Roundtable, Barry Schwartz points to two new warnings that users have discovered in their Webmaster Tools accounts: a “notice of detected unnatural links” and a separate warning about cloaking.

That second warning comes from this help forum thread and, as you can see, is very detailed:

Dear site owner or webmaster of bfenthusiasts.com, While we were indexing your webpages, we detected that some of your pages were using techniques that are outside our quality guidelines, which can be found here: http://www.google.com/support/webmas…er=35769&hl=en. This appears to be because your site has been modified by a third party. Typically, the offending party gains access to an insecure directory that has open permissions. Many times, they will upload files or modify existing ones, which then show up as spam in our index.
We detected cloaking on your site and suspect this is the cause. For example at http://forums.bfenthusiasts.com/ we found:
racially online phentermine reviews racially biconvex Madames confuser Alberich adipex jackson ms guy Madames earls adipex uk buy biconvex confuser bewailing order adipex phentermine breath Alberich Eastwick sheik buttocks ambien 20mg dosage Madames bewailing bloated bowl diazepam vs xanax Steven occupies diligent penguin valium dosage iv confuser sniffed bowl monotonicity factual valium drug effects ambien cr bluelight Alberich sheik lorazepam od . Chariots adipex rx bewailing klonopin
For more information about what cloaking is, visit http://www.google.com/support/webmas…er=66355&hl=en.
In order to preserve the quality of our search engine, pages from bfenthusiasts.com are scheduled to be removed temporarily from our search results for at least 30 days.
We would prefer to keep your pages in Google’s index. If you wish to be reconsidered, please correct or remove all pages (may not be limited to the examples provided) that are outside our quality guidelines. One potential remedy is to contact your web host technical support for assistance. For more information about security for webmasters, see http://googlewebmastercentral.blogsp…-now-what.html. When such changes have been made, please visit https://www.google.com/webmasters/to…deration?hl=en to learn more and submit your site for reconsideration.
Sincerely, Google Search Quality Team
Note: if you have an account in Google’s Webmaster Tools, you can verify the authenticity of this message by logging into https://www.google.com/webmasters/to…overview?hl=en and going to the Message Center.

Google has talked for some time now about wanting to increase its outreach to webmasters like this. In a webmaster video taped last month (with our Danny Sullivan on set), Google’s Matt Cutts talked about Google’s plans to make wemaster communication a priority in 2011.

Article Source : Search Engine Land